Meet the Founder

A woman with long hair and worn arms standing against a textured wall, wearing a wide-brimmed hat and a sleeveless top with her arms crossed.

Dr. Alexandra Swanson is a social scientist with 16 years of cross-sector leadership experience spanning operations, equity strategy, and systems design. Her work blends research, field-tested practice, and executive insight to help purpose-driven organizations navigate complexity and build cultures that last. As the founder of this boutique consultancy, she leads every engagement personally—bringing both analytical rigor and a deep sense of mission to the transformation process.

The Doctor has over 3000 hours of personal experience in various outdoor sports from land to sea. She is an accomplished Divemaster, Thru-Hiker, and has summited Mt. Kilimanjaro with her eyes set next on Denali. Though you can find her often traveling to 30+ countries and just as many states (using carbon offsets), she calls Colorado home.

Person in a red helmet and blue jacket paddling a yellow kayak through white water rapids.
A person in mountaineering gear on snow, holding climbing ropes, with snow-covered mountain and cloudy sky in background.
A woman scuba diving underwater with a large black and white fish.
A scenic view of a river flowing through a forest with trees showing fall colors, under a partly cloudy sky.

About

Move The Journey

Move The Journey is a boutique consultancy (and social community) that helps purpose-driven leaders & organizations—across public, nonprofit, and private sectors—navigate cultural and operational change. Grounded in social science and systems thinking, the business delivers founder-led services including strategic advising, leadership development, and facilitated workshops tailored to each client’s context and goals. Unlike firms focused solely on compliance or leadership coaching, Move The Journey offers an integrated approach that aligns mission, systems, and team dynamics. With adaptable service tiers and a growing demand for values-driven transformation, the business is well-positioned for sustainable expansion.

FAQs

People watching a sunrise over a mountain landscape with trees and orange glow.

  • The Outdoors teaches: problem solving, resilience, patience, practice new skill development, growth mindset, risk mitigation and decision making, planning, crisis management, social skills in new environments, and so much more! Also, it can help you just change your environment (relaxing or otherwise) and help you get out of your own way!

  • Its a shortening for “Outdoor Recreation” commonly used in the Outdoor Recreation Industry

  • Move the Journey offers:

    • brand content;

    • collaboration opportunities;

    • written content, workshops;

    • Keynote speaking;

    • One-on-One Mentoring;

    • and Executive Leadership Retainment.

    Price Details for some are covered in the Media Kit, for others please Contact Us.

  • For those that are looking for affordable opportunities of professional development, check out our shop for recommended reads to further your education.

    Also, the blog is always free! Interested in a particular topic? Write in for a request and I’ll retain it for my publishing schedule.

  • Both! Move the Journey is predominantly a consultancy

    BUT

    As you'll notice by the social media feeds, Move the Journey is also a large community of outdoor recreational members who:

    1. Love Outdoor Recreation;

    2. Believe Outdoor Recreation can lead change in our lives individually, culturally, politically, and professionally

    3. Believe in the Power of Conversation, Storytelling, and (occasionally) humor

    Joining us on Social Media is a great way to play a part of the conversation of change in our industry and in our culture!

  • Right now, the best way to be involved is to engage in the conversation! Comment on the blogs, speak to other readers, and share posts both on your personal and professional social media platforms. Just get the word out!

    Interested in writing an article yourself? Collaborate with me! See the Contact page for more.

  • EVERYONE can find their place as a leader. In your family, in your community, in your whatsapp friend chat room!

    The outdoor & adventure travel communities are great places to learn about yourself regardless of what type of leader you are, or where you see “leadership” in how you perceive yourself.

Subscribe

Subscribe