Field Notes

Adventure can often inspire us to grow as individuals, but it is also a great framework to learn how to become more resilient as we face change, struggles, and setbacks in our lives especially when working toward a purpose or goal.

The blog below is a series of insights on topics backed by scientists, psychologists, doctors, researchers, and, of course, adventurers to help you build & lead a more purposeful life through resilience and joy.

Dr. Alexandra Swanson 6/22/26 Dr. Alexandra Swanson 6/22/26

Welcome to the 100-Day Escape Plan

Dr. Alexandra Swanson 4/20/26 Dr. Alexandra Swanson 4/20/26

Mapping the Route: How to Find the Right Market for Your Brand

We’ve all had that hike we remember so fondly. You thought you were on a well-marked trail. You planned, mapped it out, and felt sure of your route. But at some point, you ended up following a deer track, a path made by others who also thought they were going the right way. At first, it seemed right because so many people had walked it, but eventually you realize you’re off the main path. You have to backtrack, sometimes a lot, before you can get moving in the right direction again. As you make your way back to the creek, you realize the real path was less obvious than you expected…

Field Notes

Adventure can often inspire us to grow as individuals, but it is also a great framework to learn how to become more resilient as we face change, struggles, and setbacks in our lives especially when working toward a purpose or goal.

The blog below is a series of insights on topics backed by scientists, psychologists, doctors, researchers, and, of course, adventurers to help you build & lead a more purposeful life through resilience and joy.

Welcome to the 100-Day Escape Plan

Mapping the Route: How to Find the Right Market for Your Brand

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